43% of U.S. consumers seek foods and beverages that support both mental and physical health¹. In parallel, demand is rising for clean-label formulations featuring recognizable and minimally processed ingredients. Wild blueberry-derived ingredients, particularly our Blue d’Or powders, align with these trends by providing a natural source of polyphenols and other bioactive compounds, addressing both health and transparency expectations. Furthermore, clinical studies suggest that wild blueberries may support cognitive function, alertness, and mood.