To celebrate our 25th anniversary, Fruit d’Or is unveiling its brand-new visual identity. A modernized logo and refreshed graphic universe now illustrate who we have become : a company deeply rooted in its origins, strengthened by collaboration, and focused on the future of all our business segments, including nutraceuticals.
This visual transformation, rolling out throughout 2026, reflects the evolution of our organization. It reinforces our position as a global supplier of high-quality nutraceutical ingredients, while staying firmly aligned with our core commitments: quality, sustainability, innovation, and collaboration.
A symbol that reflects us… and brings us together
- our cranberries and wild blueberries,
- the ecosystem in which we grow and operate,
- our openness to the global functional-ingredient market,
- and the collaboration that connects our teams, partners, and customers.
Now central to our visual language, this circle becomes a defining element across our packaging, technical documents, and corporate communications. It also reflects how we work :
And then, between our key people, scientific partners, and customers, a true creative space emerges. It is within this space that innovation takes shape and where the spark that drives our success is born.
A strategic transition for the future of our nutraceutical segment
A fresh wave of change is also taking place within the Fruit d’Or leadership team. Our updated visual identity comes alongside a natural evolution in management.
Marie-Michèle Le Moine will now oversee the Nutraceutical division. A long-standing presence within the company, she has a deep understanding of our markets, our products, and the specific requirements of nutraceutical ingredients.
She will be supported by one of Fruit d’Or’s cornerstones: Sylvain Dufour, widely recognized in the industry for his technical expertise, vision, and instrumental role in the development of our nutraceutical division. Sylvain remains a key mentor, ensuring continuity, stability, and a smooth transfer of knowledge.
What remains unchanged: the uncompromising quality of our ingredients
While our image evolves, the quality of our nutraceutical ingredients remains exactly the same. Our cranberry and wild blueberry powders, extracts, oils, and concentrates continue to be produced with the same rigor, in the same certified facilities, and according to the same strict standards that have made Fruit d’Or a global leader in the industry.
With a renewed visual identity, strengthened leadership, and an unwavering commitment to quality, Fruit d’Or is ready to continue serving as a strategic partner for companies innovating in the nutraceutical, cosmetic, functional food, wellness, and broader health-focused sectors.
Our story continues and the future has never looked more promising!