Consumers are increasingly interested in the benefits of omegas supplements.
According to forecasts for 2023 – 2030, the global omega-3 market is expected
to expand at a compound annual growth rate (CAGR) of 7.8% (GVR, 2022).
Meanwhile, nutrition science can be confusing enough, with the diversity of
molecules, recommendations, and new scientific discoveries every day. When it
comes to the topic of fat, it’s double the trouble to find your way when inundated
with information.
How can the food industry help?
Marketers need to better understand the
world of omegas and make it easier for
consumers to understand complicated
information. It’s time for a clear roadmap.