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Consumers are increasingly interested in the benefits of omegas supplements. According to forecasts for 2023 – 2030, the global omega-3 market is expected to expand at a compound annual growth rate (CAGR) of 7.8% (GVR, 2022). Meanwhile, nutrition science can be confusing enough, with the diversity of molecules, recommendations, and new scientific discoveries every day. When it comes to the topic of fat, it’s double the trouble to find your way when inundated with information.

How can the food industry help? Marketers need to better understand the world of omegas and make it easier for consumers to understand complicated information. It’s time for a clear roadmap.