{"id":12654,"date":"2026-01-28T09:27:45","date_gmt":"2026-01-28T13:27:45","guid":{"rendered":"https:\/\/nutra.fruitdor.ca\/?p=12654"},"modified":"2026-01-28T09:27:47","modified_gmt":"2026-01-28T13:27:47","slug":"fruit-dor-levolution-dune-marque-la-force-dun-savoir-faire","status":"publish","type":"post","link":"https:\/\/nutra.fruitdor.ca\/fr\/actualites\/fruit-dor-levolution-dune-marque-la-force-dun-savoir-faire","title":{"rendered":"Fruit d\u2019Or : L\u2019\u00e9volution d\u2019une marque, la force d\u2019un savoir-faire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12654\" class=\"elementor elementor-12654\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aae09b e-flex e-con-boxed e-con e-parent\" data-id=\"1aae09b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae90de0 elementor-widget elementor-widget-text-editor\" data-id=\"ae90de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour souligner son 25\u1d49 anniversaire, Fruit d\u2019Or d\u00e9voile aujourd\u2019hui sa toute nouvelle identit\u00e9 visuelle! Un logo modernis\u00e9 et un univers graphique repens\u00e9 qui refl\u00e8tent ce que nous sommes devenus : une entreprise enracin\u00e9e et orient\u00e9e vers la collaboration ainsi que l\u2019avenir de nos diff\u00e9rents secteurs, dont celui du nutraceutique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c97099c elementor-widget elementor-widget-image\" data-id=\"c97099c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/nutra.fruitdor.ca\/wp-content\/uploads\/elementor\/thumbs\/FruitdOr_Logo_blogue_nutra-rhpi0ny0jvp0hzbpzzbj38h408urzff4jcv6didjcy.jpg\" title=\"FruitdOr_Logo_blogue_nutra\" alt=\"FruitdOr_Logo_blogue_nutra\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd537a elementor-widget elementor-widget-text-editor\" data-id=\"2dd537a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette transformation visuelle, qui se d\u00e9ploiera en 2026, incarne l\u2019\u00e9volution de notre entreprise. Elle renforce notre position de fournisseur mondial d\u2019ingr\u00e9dients nutraceutiques de haute qualit\u00e9, tout en restant profond\u00e9ment connect\u00e9e \u00e0 nos engagements : la qualit\u00e9, la durabilit\u00e9, l\u2019innovation et la collaboration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d7b266 e-flex e-con-boxed e-con e-parent\" data-id=\"0d7b266\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1aed5 elementor-widget elementor-widget-heading\" data-id=\"7d1aed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un symbole qui nous ressemble\u2026 et nous rassemble.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c102466 e-con-full e-flex e-con e-child\" data-id=\"c102466\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-161d556 e-con-full e-flex e-con e-child\" data-id=\"161d556\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76b5323 elementor-widget elementor-widget-text-editor\" data-id=\"76b5323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le nouveau logo de Fruit d\u2019Or place au c\u0153ur de son design un symbole fort : le cercle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd2f3fe elementor-widget elementor-widget-image\" data-id=\"fd2f3fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/nutra.fruitdor.ca\/wp-content\/uploads\/2026\/01\/cercle_logo_fdor.png\" class=\"attachment-large size-large wp-image-12658\" alt=\"\" srcset=\"https:\/\/nutra.fruitdor.ca\/wp-content\/uploads\/2026\/01\/cercle_logo_fdor.png 200w, https:\/\/nutra.fruitdor.ca\/wp-content\/uploads\/2026\/01\/cercle_logo_fdor-150x150.png 150w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e8e3c0 e-con-full e-flex e-con e-child\" data-id=\"8e8e3c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88faa9f elementor-widget elementor-widget-text-editor\" data-id=\"88faa9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCe cercle agit comme une fen\u00eatre ouverte sur le monde de Fruit d\u2019Or, l\u00e0 o\u00f9 les petits fruits, la science et l\u2019innovation convergent pour cr\u00e9er des ingr\u00e9dients performants et fiables.\n\nIl \u00e9voque :\n<ul>\n \t<li>nos canneberges et bleuets sauvages,<\/li>\n \t<li>l\u2019\u00e9cosyst\u00e8me dans lequel nous \u00e9voluons,<\/li>\n \t<li>notre ouverture au march\u00e9 mondial des ingr\u00e9dients fonctionnels,<\/li>\n \t<li>la collaboration entre nos \u00e9quipes, nos partenaires et nos clients.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb06c41 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fb06c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce cercle, d\u00e9sormais au centre de notre langage visuel, devient un rep\u00e8re sur nos emballages, nos supports techniques et nos communications. Il refl\u00e8te aussi la mani\u00e8re dont nous travaillons:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071a9e9 elementor-widget elementor-widget-text-editor\" data-id=\"071a9e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>ensemble, en mode circulaire, connect\u00e9s \u00e0 chaque partie prenante qui contribue \u00e0 notre mission.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604df12 e-con-full e-flex e-con e-child\" data-id=\"604df12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d715e2 elementor-widget elementor-widget-image\" data-id=\"8d715e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/nutra.fruitdor.ca\/wp-content\/uploads\/2026\/01\/glitter.gif\" class=\"attachment-full size-full wp-image-12670\" alt=\"\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fddeaf1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fddeaf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\">Ensuite, entre nos personnes cl\u00e9s, nos partenaires scientifiques et nos clients, un v\u00e9ritable espace de cr\u00e9ation se forme. C\u2019est dans cet espace que naissent les innovations qui font \u00e9voluer notre secteur et c\u2019est l\u2019\u00e9tincelle qui est le moteur de notre r\u00e9ussite.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-051771f e-flex e-con-boxed e-con e-parent\" data-id=\"051771f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-675b407 elementor-widget elementor-widget-heading\" data-id=\"675b407\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un relais strat\u00e9gique pour l\u2019avenir de notre segment nutraceutique <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3657a5a elementor-widget elementor-widget-text-editor\" data-id=\"3657a5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un vent de changement se fait aussi sentir au sein de l\u2019\u00e9quipe Fruit d\u2019Or. La modernisation de notre identit\u00e9 visuelle s\u2019accompagne d\u2019un mouvement naturel \u00e0 la direction.\u2028<\/p><p>C\u2019est d\u00e9sormais Marie-Mich\u00e8le Le Moine qui assurera la responsabilit\u00e9 du segment Nutraceutique. Pr\u00e9sente depuis longtemps au sein de l\u2019entreprise, elle poss\u00e8de une compr\u00e9hension fine de nos march\u00e9s, de nos produits et des exigences propres aux ingr\u00e9dients destin\u00e9s au secteur nutraceutique.<\/p><p>Elle pourra s\u2019appuyer sur un pilier essentiel de Fruit d\u2019Or, Sylvain Dufour, reconnu dans l\u2019industrie pour son expertise technique, sa vision et son r\u00f4le d\u00e9terminant dans le d\u00e9veloppement de la branche nutraceutique. Sylvain demeure un mentor cl\u00e9, assurant ainsi une continuit\u00e9 robuste et un transfert de connaissances harmonieux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9b1ff3 e-con-full e-flex e-con e-child\" data-id=\"d9b1ff3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-276e561 e-con-full e-flex e-con e-child\" data-id=\"276e561\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28ef63a elementor-widget elementor-widget-image\" data-id=\"28ef63a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/nutra.fruitdor.ca\/wp-content\/uploads\/2026\/01\/mm_nutra_continuite-225x300.jpg\" class=\"attachment-medium size-medium wp-image-12675\" alt=\"\" srcset=\"https:\/\/nutra.fruitdor.ca\/wp-content\/uploads\/2026\/01\/mm_nutra_continuite-225x300.jpg 225w, https:\/\/nutra.fruitdor.ca\/wp-content\/uploads\/2026\/01\/mm_nutra_continuite.jpg 600w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d900f64 e-con-full e-flex e-con e-child\" data-id=\"d900f64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9a07a5 elementor-widget elementor-widget-image\" data-id=\"d9a07a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/nutra.fruitdor.ca\/wp-content\/uploads\/2026\/01\/sylvain_nutra_continuite-225x300.jpg\" class=\"attachment-medium size-medium wp-image-12677\" alt=\"\" srcset=\"https:\/\/nutra.fruitdor.ca\/wp-content\/uploads\/2026\/01\/sylvain_nutra_continuite-225x300.jpg 225w, https:\/\/nutra.fruitdor.ca\/wp-content\/uploads\/2026\/01\/sylvain_nutra_continuite.jpg 600w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d8cf9b e-flex e-con-boxed e-con e-parent\" data-id=\"5d8cf9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec800d elementor-widget elementor-widget-heading\" data-id=\"4ec800d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce qui ne change pas : la qualit\u00e9 irr\u00e9prochable de nos ingr\u00e9dients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700994a elementor-widget elementor-widget-text-editor\" data-id=\"700994a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00eame si notre image \u00e9volue, la qualit\u00e9 de nos ingr\u00e9dients nutraceutiques demeure inchang\u00e9e. Nos poudres, extraits, huiles et concentr\u00e9s de canneberge et de bleuet sauvage sont produits avec la m\u00eame rigueur, dans les m\u00eames usines certifi\u00e9es, et selon les m\u00eames standards stricts qui ont fait de Fruit d\u2019Or un leader mondial du march\u00e9.<\/p><p>Avec une nouvelle identit\u00e9 visuelle, une direction renouvel\u00e9e et un engagement constant envers la qualit\u00e9, Fruit d\u2019Or est pr\u00eat \u00e0 continuer de jouer le r\u00f4le de partenaire strat\u00e9gique aupr\u00e8s des entreprises qui innovent dans les secteurs nutraceutiques, cosm\u00e9tiques, fonctionnels, alimentaires et du bien-\u00eatre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4671a0e elementor-widget elementor-widget-text-editor\" data-id=\"4671a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Notre histoire se poursuit et s\u2019annonce plus prometteuse que jamais!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pour souligner son 25\u1d49 anniversaire, Fruit d\u2019Or d\u00e9voile aujourd\u2019hui sa toute nouvelle identit\u00e9 visuelle!<\/p>\n","protected":false},"author":11,"featured_media":12667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[26],"tags":[],"class_list":["post-12654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","entry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nutra.fruitdor.ca\/fr\/wp-json\/wp\/v2\/posts\/12654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nutra.fruitdor.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nutra.fruitdor.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nutra.fruitdor.ca\/fr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/nutra.fruitdor.ca\/fr\/wp-json\/wp\/v2\/comments?post=12654"}],"version-history":[{"count":10,"href":"https:\/\/nutra.fruitdor.ca\/fr\/wp-json\/wp\/v2\/posts\/12654\/revisions"}],"predecessor-version":[{"id":12699,"href":"https:\/\/nutra.fruitdor.ca\/fr\/wp-json\/wp\/v2\/posts\/12654\/revisions\/12699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nutra.fruitdor.ca\/fr\/wp-json\/wp\/v2\/media\/12667"}],"wp:attachment":[{"href":"https:\/\/nutra.fruitdor.ca\/fr\/wp-json\/wp\/v2\/media?parent=12654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nutra.fruitdor.ca\/fr\/wp-json\/wp\/v2\/categories?post=12654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nutra.fruitdor.ca\/fr\/wp-json\/wp\/v2\/tags?post=12654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}